Desiar (DES-E-AIR) is the brainchild of founder, Jamal Robinson. 

An entrepreneur at heart, Jamal began bedazzling sunglasses and promoting them to friends throughout Central Florida. 

Never satisfied with the status quo, after years of exploring possibilities with the production partners abroad and traveling to factories, Jamal set the vision to manufacture DESIAR products in Indiana. 

A timeline below: 
2013: Set the vision
2014: Failed & learned
2015: Failed & learned
2016: Failed & learned
2017: Failed & learned
2018: Failed & learned
2019: Success & learning

We believe the earth matters and we have a responsibility to do everything in our power to take care of it. That's why our frames are made of wood, we source our materials for certified partners and we continually explore how to improve to create less waste. 

"When someone wears a pair of DESIAR glasses, I hope it's a subtle reminder to themselves, everyday, that anything is possible when you put your mind to it. For me... no matter how long it takes, I encourage you and I, to see it through." - Jamal